10 reasons why your SEO campaign isn’t working

10 reasons why your SEO campaign isn’t working

SEO is constantly shifting lanes and these perpetual changes can intimidate and overwhelm content creators, site owners and digital marketers, many of whom rely on SEO as their bread and butter. There are, however, a number of constants that remain regardless of the number of times Google decides to move the goalposts.

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Keyword data armageddon: a new era for SEO

Keyword data armageddon: a new era for SEO

Last month, we, along with all the rest of the SEO community, were rather surprised to find that Google has finally switched all searches to encrypted searches using HTTPS. In other words, query data will no longer be passed to site owners?–?something we have had available to us since the beginning of the web.

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