What does the coronavirus mean for marketers?

What does the coronavirus mean for marketers?

The COVID-19 pandemic isn’t just having an impact on our physical and mental health, but the health of our economy. With a potentially deadly virus spreading like wildfire and the world essentially on lockdown, our priorities shift – this includes how we spend our money.

How to use SEO to combat the negative effects of the COVID-19 pandemic

How to use SEO to combat the negative effects of the COVID-19 pandemic

SEO has been called a lot of things over the years but one thing it’s never been called is particularly helpful. It’s helpful to marketers, of course, and it’s certainly helpful for Google (otherwise, the results would be complete chaos) but few people have ever openly declared that good SEO has enriched their souls or…

How will coronavirus affect SEO?

How will coronavirus affect SEO?

There is no escaping the implications of COVID-19. It is the one crisis in modern history that has almost brought us all to the same level. Regardless of what industry you work in or how much money you earn, the coronavirus pandemic will most likely have had a major negative impact either on your health,…

April 2020 – SEO and Marketing News

April 2020 – SEO and Marketing News

In the last month, the coronavirus pandemic has completely neutered the global economy and almost every industry under the sun has suffered as a consequence.

How SEO gets easier with greater authority

How SEO gets easier with greater authority

“Authority” is a word that means hundreds of different things to thousands of different people but in the case of SEO, it means one thing – the respect afforded your page, the information on it and ultimately, your brand.

March 2020 – SEO and Marketing News

March 2020 – SEO and Marketing News

With a potential major outbreak on the horizon, mainstream news outlets are heavily focused on the pandemic. So, allow us to offer an island of calm away from the pandemic paranoia and delve into the latest goings-on in the world of SEO and marketing.

What are H1 tags and how important are they?

What are H1 tags and how important are they?

SEO is a field that’s always had to adapt to survive but certain trends have stood the test of time. In the good old days of SEO (let’s say 2012) it was very much the fashion to wrap up your page title in H1 tags and leave it at that but as Google further developed…